Print advertising is still a crucial part of today’s integrated marketing campaigns, creating brand awareness and driving to action online. A time-honored type of traditional marketing, print advertising encompasses advertisements are found in magazines, newspapers, direct mail, and billboards. Print advertising is still a mainstay of many marketing plans and a key component of content marketing.
Creating brand awareness and promoting product offerings through advertisements featured in newspapers and magazines we create print ads that work hard for our clients.
Using direct mail to target audiences with brochures, catalogs, fliers, postcards and sales letters is a highly effective way to reach specific consumers.
Billboards, posters, and neighborhood streetscapes provide endless opportunities to connect with consumers via experiential marketing and advertising.
Overall, if your audience is over 30-35, you should consider ads in newspapers and magazines. Print offers targeted marketing and appeal and are still an excellent way to reach any target market.
Since most businesses attain 80 percent of sales from only 20 percent of their customers, direct mail campaigns are most effective when targeted towards that 20 percent. Before launching a direct mail campaign, carefully research your consumer demographics in order to target your best prospects for potential sales.
Billboard advertising costs depend on format, circulation, demographics, and impressions. The typical billboard sells for a CPM, or cost per thousand impressions.
For most campaigns, you’ll see something happening within the month. That means you should at least try for at least 1 month but our recommendation for most ad campaign durations is 2-3 months.